2020 Double 11 shopping festival is around the corner, there are 4 leading e-commerce giants united with 5 top Satellite TV stations and 4 top online streaming platforms to celebrate the 2020 Double 11 Carnival Night.
As early as 2015, Alibaba united with Hunan TV and initiated the first TMall Double 11 Carnival Night, since then, every year on Nov. 10th evening, Chinese audiences could enjoy a carnival night and participate in the Double 11 shopping festival and get the largest discount of the year. And this double 11 carnival night has been adopted by other e-commerce platforms and TVs in recent years because it could bring a significant portion of annual revenues
Let’s compare the top 4 China’s leading e-commerce giants’ 2020 Double 11 carnival night in 5 aspects to see how they gain attention.
Key Information
Pinduoduo Double 11 Carnival Night
Nick Name: Heart Night
Premiere Time: 19:30 Nov. 10th 2020
Broadcasting Platform: Mango TV，湖南卫视
Official Shopping Site：click here
Weibo Official Site: click here
Tmall Double 11 Carnival Night
Nick Name: Cat Night
Premiere Time 19:30 Nov. 10th 2020
Broadcasting Platform: ZhejiangTV / 东方卫视 / Youku
Official Shopping Site: click here
Weibo Official Site: click here
JD Double 11 Carnival Night
Nick Name: Dog Night
Premiere Time 20:00 Nov. 10th 2020
Broadcasting Platform: JD Streaming / 江苏卫视 / iQIYI
Official Shopping Site: click here
Weibo Official Site: click here
Suning Double 11 Carnival Night
Nick Name: Lion Night
Premiere Time 19:30 Nov. 10th 2020
Broadcasting Platform: Suning Streaming / 北京卫视 / Tencent Video / PPTV
Official Shopping Site: click here
Weibo Official Site: click here
Traffic Stars
Nowadays, “internet traffic star (流量明星)” is a standard media term for celebrities with tremendous influences and commercial value, with millions of fans, they could easily gain lots of audience attention. Could you find any of your idols in the following star lines?
2020 Pinduoduo “Heart Night” Star-List
PDD Star-list: @傅菁 / @陈立农 / @Mr_凡先生 / @周笔畅 / @张韶涵 / @张碧晨 / @郁可唯 / @尚雯婕 / @李振宁_LZN / @MD_摩登兄弟 / @硬糖少女303 / @林志炫TerryLin / @钟汉良 / @李斯丹妮 / @金莎 / @张靓颖 / @黄绮珊 / @黄龄 / @Cecilia宋妍霏 / @胡彦斌 / @容祖儿 / @陳小春 / @BullsNINEONE乃万- / @马伯骞Victor / @大张伟 / @杨和苏KeyNG / @L4WUDU_OFFICIAL / @JelloRio李佳隆 / @鞠红川 / @蔡程昱 / @白举纲 / @艾热AIR_uugabiz / @張信哲JeffChang / @马赛克乐队mosaic / @周冬雨 / @谭松韵seven / @陈学冬 /
2020 Tmall “Cat Night” Star-List
Tmall Star-list: @TFBOYS-易烊千玺 / @努力努力再努力x / @卡布叻_周深 / @范丞丞Adam0616 / @宋茜 / @戴燕妮Flora / @毛不易 / @陳奕迅所長 / @M孟佳J / @李荣浩 / @王霏霏Fei / @歐陽娜娜Nana / @YH_NEXT_OFFICIAL / @林允Jelly / @隔壁老樊_樊凯杰 / @胡可 / @薇娅viyaaa / @叶一茜 / @朱丹 / @如是我闻_一时_ / @宝石Gem / @王勉__ / @熊黛林Lynn / @KatyPerry
2020 JD “Dog Night” Star-List
JD Star-list: Wang Yuan, You Changjing, Duan Aojuan, Zheng Shuang, THE 9, Li Qin, QiyunUnion Band, Guo Qilin, Summer, Tan Weiwei, Zhang Xinyu, Su Yunying, Cai Xukun, Wang Sulong, Zheng Yunlong, Jin Zhiwen, Li Yundi, Xue Zhiqian, Xu Wei
2020 Suning“Lion Night” Star-List
Suning Star List: @时代少年团 / #阿云嘎加盟北京卫视超级秀# / @张紫宁ZINING / @徐艺洋-Yiyang / @MIC檀健次JC-T / @潘瑋柏 / @江疏影 / @曾可妮Jenny-Z / @乔欣Bridgette / @姜潮 / @麦迪娜 / @关晓彤 / @刘令姿__ / @秦昊 / @伊能靜 / @贾乃亮 / @李一桐Q / @大波浪乐队 / @郑恺 / @黄圣依 / @杨子 / @我是李雪琴啊 / @伊-丽-媛 /
Broadcast Platform
Broadcast platform is also a very important factor to grab attention, because there are so many audiences stick to one certain TV platform or online streaming platform. This is a “battle” not only between the e-commerce companies but also between the broadcasting platforms.
Hunan TV, Zhejiang TV, Shanghai-based Dragon TV, Jiangsu TV, and Beijing TV are currently China’s five most influential province-level satellite TV stations.
Tencent Video, Youku, iQIYI, Mango TV are China’s top 4 online streaming platform.
Among those platforms, which one will you choose to watch?
Pinduoduo Double 11 Carnival Night
Broadcasting Platform: Mango TV，湖南卫视
天猫 Double 11 Carnival Night
Broadcasting Platform: ZhejiangTV / 东方卫视 / Youku
JD Double 11 Carnival Night
Broadcasting Platform: JD app / 江苏卫视 / iQIYI
苏宁 Double 11 Carnival Night
Broadcasting Platform: Suning Streaming / 北京卫视 / Tencent Video / PPTV
History of the Double 11 Carnival Night
Alibaba initiated the first TMall Double 11 Carnival Night in 2015 and have made it a very influential festival, while other e-commerce company began to have this show in the recent 1 or 2 years.
2015
Tmall Double 11 Carnival Night: Click here to watch
JD Double 11 Carnival Night: Click here to watch
2016
Tmall Double 11 Carnival Night: Click here to watch
2017
Tmall Double 11 Carnival Night: Click here to watch
2018
Tmall Double 11 Carnival Night: Click here to watch
2019
Tmall Double 11 Carnival Night: Click here to watch
Suning Double 11 Carnival Night: Click here to watch
The Beauty of the Set
Last year, (click here for more information)Guan Yue Media is supporting Hunan TV’s Suning Carnival night by integrating international set designers, lighting designers and creative directors into the production team.
This year in 2020, Guan Yue Media introduced LA-based set designer Heather to design the set.
2020 Pinduoduo “Heart Night” Set Design
2020 Tmall “Cat Night” Set Design
2020 JD “Dog Night” Set Design
More pictures will be updated and let’s see which set will attract your eyes.
总结
It’s a historical year in 2020, the worldwide epidemic seems doesn’t affect too much in the entertainment industry. The show must go on and it’s the first time we have so many shows to watch on the same night to celebrate the Double 11 Shopping festival which makes it a real carnival night. It’s a battle not just among the top 4 e-commerce giants, but also among the TV stations and online streaming platforms.
After all these comparisons, would you tell which show will you watch?
