Pinduoduo united with Hunan TV to initiate the 2020 Double 12 Show. There are 4 facts you might don’t know about this show.
Key Information
| Program Name | Pinduoduo Double 12 Carnival Night |
| Nick Name | Heart Night |
| Premiere Time | 19:30 Dec. 11th 2020 |
| Type of the Show | Promotion Shopping Festival |
| Broadcasting Platform | Mango TV，Hunan TV |
| Official Shopping Site | pinduoduo.com |
| Weibo Official Site | click here |
What is double 12 in China?
Double 12, also known as the couple’s day, is China’s third-largest shopping holiday, since its inception in 2011, double 12 has become China’s 3rd largest promotion shopping festival, only less famous than “11/11” and “6/18” festivals.
What is Pinduoduo?
Pinduoduo Inc. (Chinese: 拼多多; Pinyin: Pīn duōduō) is the largest interactive e-commerce platform in China and in the world. It is the second-largest online marketplace in China by the number of users and number of orders. Pinduoduo ranks just behind Alibaba Group with close to 600 million users and recorded 1 trillion yuan in GMV in under five years. Getting to the same scale took Alibaba 10 years to achieve. One blogger wrote that “to understand the success of Pinduoduo is to understand the future of global e-commerce.”
Click here to learn more about Pinduoduo.
1. Pinduoduo 2020 Double 12 show invites members from the 6 most famous boy groups and girl groups.
Nine Percent
Weibo: 黄明昊@jjjustin0219 ; @THEO-朱正廷 ; @王子异
The Nine
Weibo: @THE9官博 @THE9-刘雨昕 @THE9-许佳琪 @THE9-安崎 @THE9-孔雪儿 @THE9-陆柯燃
BonBon Girls 303
Weibo: @硬糖少女303
Teens in Times
Weibo: @时代少年团
R1SE
Pre Girl Group: Rocket Girls 101
Weibo: @孟美岐 ; @赖美云
Full Star List:
@时代少年团 ; @jjjustin0219 ; @THEO-朱正廷 ; @卡布叻_周深 ; @THE9官博 @THE9-刘雨昕 @THE9-许佳琪 @THE9-安崎 @THE9-孔雪儿 @THE9-陆柯燃 ; @MD_摩登兄弟 ; @王子异 ; @R1SE官博 ; @硬糖少女303 ; @李宇春 ; @孟美岐 ; @李斯丹妮 ; @李鑫一Rex ; @王霏霏Fei ; @YKYBtao-黄子韬 ; @M孟佳J ; @周笔畅 ; @赖美云 ; 吉克隽逸@我每天都很拉风 ; @魏大勋 ; @王大陸TaluWang ; @张含韵 ; @湖南卫视运动吧少年
2. Pinduoduo 2020 Double 12 show is the 1st and the only double 12 show.
Double 11 show was initiated in 2015 by Tmall and has been adopted by other e-commerce platforms and TVs, in 2020, there are 4 double 11 shows. Click here to know more about different double 11 shows in 2020.
Not like double 11, 2020 Pinduoduo Double 12 Carnival Night is the first and the only show, so on 10th Dec. evening, no other choice to take.
3. Pinduoduo 2020 Double 12 show is the 3rd Pinduoduo’s Custom Carnival night.
Pinduoduo has customized 3 shows during 2020. For all these 3 shows, Guan Yue Media introduced LA-based set designer Heather to design the sets.
The designer Heather integrated the Pinduoduo “Heart logo” into the set and make them unique and iconic. She also uses Pinduoduo’s idea of “putting things together” to make them more like Pinduoduo’s show. Let’s have a look at how these 3 shows different from and related to each other.
2020 Pinduoduo 618 Carnival Night.
In the center of the main stage, Heather simplified the heart logo and build a massive sculpture, which makes it iconic while good looking.
2020 Pinduoduo Double 11 Carnival Night
In this show, Heather puts triangle-shapes together to form the Heart logo and uses these heart logos in different parts of the stage.
Pinduoduo 2020 Double 12 show
In Pinduoduo 2020 Double 12 show, Heather uses a big logo shaped sculpture in the center of the main stage as the main visual. This logo is composed of 13 pieces, each segment could be lifted and moved thus form viable patterns in different shows. Each pattern moves together to emphasize Pinduoduo’s main idea.
4. This is the 5th time Guanyue has introduced international talents to Hunan TV to design a show sponsored by Pinduoduo
Pinduoduo 2020 Double 12 show
Premiere Time: 19:30 Dec. 11th 2020
Type of the Show： Promotion Shopping Festival
Broadcasting Platform: Mango TV，Hunan TV
Weibo Official Site: click here
Set designer: Heather
Click here to watch the show.
2020 Pinduoduo Double 11 Carnival Night
Premiere Time: 19:30 Nov. 10th 2020
Type of the Show： Promotion Shopping Festival
Broadcasting Platform: Mango TV，Hunan TV
Weibo Official Site: click here
Set designer: Heather
Click here to watch the show.
2020 Pinduoduo 618 Carnival Night
Premiere Time: 19:30 Jun. 17th 2020
Type of the Show： Promotion Shopping Festival
Broadcasting Platform: Mango TV，Hunan TV
Weibo Official Site: click here
Set designer: Heather
Lighting Plot Designer: Tom
Click here to watch the show.
2019-2020 Pinduoduo Hunan TV New Year Eve Show
Premiere Time: 19:30 Dec. 31st 2019
Type of the Show： New Year Eve Show
Broadcasting Platform: Mango TV，Hunan TV
Weibo Official Site: click here
Set designer: Heather
Lighting Designer: Tom
Click here to watch the show.
2018-2019 Pinduoduo Hunan TV New Year Eve Show
Premiere Time: 19:30 Dec. 31st 2018
Type of the Show： New Year Eve Show
Broadcasting Platform: Mango TV，Hunan TV
Weibo Official Site: click here
Set designer: Keith
Lighting Designer: Tom
Click here to watch the show.
Conclusion
Now that you have learned these 4 interesting facts about the Pinduoduo 2020 Double 12 show. I hope you will enjoy shopping and enjoy the show. Leave a comment below to let us know your thoughts.
